Starbucks is a large company in the corporate world today and any way they handle a situation of massive importance can affect the structure of their business. They way they handled the 9/11 tragedy in New York was outstanding and a great example of their social responsibilities as a large corporation. Social responsibility is one of the most effective ethical decisions a company can make. When citizens realize a name such as Starbucks or MacDonald's as a massive corporation they believe no amount of economic deficiency can stop them because of some kind of control they posses within the world. Therefore, no matter what decisions they make their company can never falter, according to the public's state of mind.
During 9/11, Starbucks employees were told to donate water, coffee and other available products to the injured and those helping (paramedics, firefighters, police, etc.). When the corporation heard one of their employees had sold a bottle of water to a paramedic they immediately told the employee to reimburse them. If they had not done this, the company could have been seen as scandalous and tormented under media scrutiny. Starbucks has a great grasp on their social responsibilities because they reacted instantly by apologizing and reimbursing the paramedic.
posted by DHS Entertainment @ 8:43 AM
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