Homeland Security: Fear itself.9/11 is such a tragic date to be written or discussed in the nature of America today. Americans have been feeding on fear of everyone and everything for as long as fear could be recognized. It seems to be very ironic there is a current war on terror amongst the publics existing today. What is the terror we are fighting? People who fight the media can definitely argue the terror is towards the government, or terror against others, or terror against more terror. The mass media and its main sources need to be very careful how they report the latest developments. Homeland Security have different ways to keep the public minimally informed or give them a sense of security within their domain. A certain approach they tried with the war on terror is a color-coded system of potential threat levels. This system can prepare a massive public panic by forewarning or even "faux"-warning to help inform a large amount of the public to prepare for a threat that might effect the country as a whole. As with any system that seems useless until it actually comes into use for citizens, it gets a particular job done. If that job is just scaring the crap out of the public so it will pay better attention to breaking news, so be it, as long as it grabs focus for the better good. It's just hard to realize that in the back of so many heads people are saying that there just has to be a better way.
Discussion Questions (ch. 6)2. The Ethical and Unethical
RTI/ Community Management Association Inc. was awarded the American Business Ethics Award for 2006. They are a real estate management company which began in Texas, 1983. The company deals mainly with various community housing and company associations.
Venita Benitez, a local (Dallas) contractor, said she witnessed a meeting between Comer Cottrell and Mayor Pro Tem Don Hill in May 2006 where Cottrell was offered a bribe by Hill of $250,000 to support a low-income housing project. James R. "Bill" Fisher, Kevin Dean and contractor Ron Ferguson were also a part of the conversation. Fisher of Odyssey Residential Holdings was wearing a wire from the FBI and recorded the conversation. Many of the parties will not comment on the activities of the meeting, including Fisher. There will be a trial held over the agency's investigations.
5. Companies and CSR
A companies social responsibility is a main factor of the business world. Taking the time to plan out a course of action in how the company is and could be responsible is a great promotion tactic. Every company should be well known for its moral efforts to society, but only a few must shine through to provide safety and comfort in its publics. Many pharmaceutical companies need their customers to understand its responsibilities as a company to provide them with safe and reliable services. CVS/Pharmacy had a line of advertising out trying to cater to the emotional respect of its customers promising that they would be there for every persons individual needs 24/7. This was a way for CVS to show its social responsibility in a better and more efficient type of service. For a lot of companies, like LG Electronics and Starbuck's coffee, use their responsibility to reach out to the public in its time of need. This is the most common use of social responsibility tactics. These companies donate whatever they can afford to help out the communities surrounding its public. These tactics, either through community projects or simple emotional advertising, get the company noticed and will most likely bring in more empathetic users.
